Applied Data Analytics "We have Data , how to get Information" "Where to start with Data Analytics" "Big Data made Small" "How do I get a Data Driven Organization" "Communication of Analysis must be Clear" Our pragmatic approach brings Data to Action Data The way data is stored and collected has an important impact on the quality and speed of the analysis. Understanding of the data structure is key for proper data analysis. Statistics Data analysis requires not only understanding but also the correct application of statistical approaches and methods. This will help making high quality judgements about the outcomes of data analysis. Business Drivers Understanding the business is key for asking the right questions. It will also support drawing conclusions and advice for appropriate action. Communication Impact is a consequence of good analysis and the right communication.